The inaugural match of third edition of IPL made a rollicking start breaking TVR records. After a quiet second edition in South Africa, the IPL home return was welcomed by cricket enthusiast throughout the country. The opening match between Deccan Chargers and Kolkata Knight Riders recorded TVR of 4.3, as per aMap (C&S, 15+, six metros).
The first season on the opening day had a TVR of 4.1 while the second season the inaugural day had a TVR of 3.5.The total viewership for the opening day approximated to around 6.6 million for 163 minutes game.
The time spent has seen an increase in 30 minutes to 47 minutes from Season 2 to Season 3.aMap suggests that the viewership was 7.6 million this time, as compared to 5.6 million in the first match in the first season. In second season the viewership was approximately 8 million.
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